Consultancy for the Horseracing Industry

Simply Racing focuses on making your business simple so that your people and horses can come first.

Our consultancy adopts a joined up and bespoke approach to racing’s needs offering business solutions to racing professionals from a “stable” that understands the racing industry.

Who we are...

We are a stable that blends racing knowledge with business expertise ensuring solutions both relevant to Racing and current in terms of business practices and methods.

As a stable, we bring a combination of pedigree and performance with an in-depth knowledge and specialisation across every field. We have contacts and good working relationships with many of racing’s stakeholders and their affiliates, in tandem with expertise from the business and legal world that will add a different perspective.

We can supply consultants who will understand your needs and not waste valuable time trying to understand the language of racing. We will see projects through to completion and believe in following up on our work.

“Women in Racing has worked with the team at Simply Racing over the last year on our ‘Racing Home’ project, from conception to initialisation the team have been invaluable in providing experience and guidance to ensure that the objectives that we have as an organisation for the project are met. It has been a pleasure to work with each member of the team, who have all bought their individual experience from across the horseracing industry and outside of it to ensure that we bring our vision to fruition and that we deliver on our goals for the members of Women in Racing.”.

Women in Racing, Chair



Interviews, Projects & Videos


What makes us unique to horseracing

We offer comprehensive business support to individuals and businesses connected to the horseracing industry combining first hand racing knowledge with business expertise.

Expertise including employee engagement, leadership, change management and operational transformation. We health check your business practices, add resources and support to your team and can help you transform your business.

Simply Racing takes you from the first furlong marker to the finishing line introducing people to the industry in an informed and useful way.

“I received valuable coaching from Simply Racing, specifically Dena, for a 6-month period and quite simply I have never looked back! Dena provided me with confidence and effective tools to deal with an array of challenging situations within the workplace and in daily life. Her wisdom, support and unwavering belief in me has enabled me to reach productive goals and high levels in my profession. I highly recommend embarking on a precious, memorable and insightful journey with Dena… which will stay with you.”

Senior Executive, Business Owner & Horse Owner in Horse Racing.

  • People Development, Performance Management and Coaching
  • Business skill set for industry professionals
  • Leadership Coaching and Executive Mentoring
  • Counselling
  • Interviewing / Induction / Networking
  • Succession Planning
  • Presentation Skills and Public Speaking
  • Board Profiling, Process and Evaluation
  • Facilitation
  • Equality, Diversity, and Inclusion Expertise
  • Sports Performance Psychology
  • Projects and Restructuring
  • Delivering Cultural Change
  • Stakeholder Proposal Support
  • Feasibility Studies, Strategic Reports and Project Scopes
  • Specialist Advisory Services: Small Businesses, Not For Profit Expertise and Corporate Sector
  • Equine Employment Legal Guidance
  • Navigating the Industry - Stakeholder Engagement
  • Marketing, Comms and PR
  • Digital Marketing - Social Media, SEO, Content & PPC
  • Podcasts - Creation to Implementation
  • Marketing Strategy
  • Sponsorship Strategy
  • Media Strategy
  • Public Relations
  • Data Analysis and Research
  • Data Collection
  • Data Analysis
  • Research Expertise


We can be cost effective, because we do not struggle to understand Racing and have an informed understanding of the needs and world of our clients.

We look at things from a Racing angle but bring professional standards and business savvy from worlds outside the sport.We understand the politics of Racing first hand, with executive and board experience at the highest level.We are flexible and bespoke.We form trusted partnerships and help you do the same.We ensure projects are followed through from start to finish, but also believe in the welfare and aftercare of the businesses we work with. So we ensure that there is review, accountability and follow up.

Dena believed in me from the very outset. She helped me to find the confidence within myself and through a series of steps she worked with me to define and realise a tangible set of short and longer goals. She was constantly on hand to provide support and reassurance. Plainly, she cares and is passionate about the people she works with - her goal is simply to make others successful

Senior Executive